Tate Visitor-Generated Content

By Rosie Cardiff


Tate has been running projects that invite visitors to the galleries and the website to contribute their own content for many years. For example, the Tate Tales blog, where children submit stories inspired by art works, started in 2004, and some of the children who submitted those early stories are now adults. We have developed a number of different platforms from large online communities, such as Tate Kids, and turbinegeneration, where people contribute their creative content on an ongoing basis, to small projects on third party platforms that run for a fixed time period. We have showcased visitor generated content in the gallery, such as the current Family Matters display. Tate has also published visitor generated content in many different formats – books, t-shirts, audiobooks and most recently, the Hello Cube where young people tweeted instructions to an interactive installation at Tate Modern.

Vistor generated content has formed part of Tate’s core strategy to be more open and diverse, to encourage debate and present a range of different voices and perspectives. But does inviting visitor generated content really help fulfil these aims? I will look at the lessons that we have learned and think about what a successful visitor-generated-content project looks like and how we define ‘success’. I will look at how visitor generated content is used in the gallery space and the curatorial concerns around seeming to endorse creative work produced by the public. Over the years, Tate has consistently underestimated the amount of time and money it takes to manage and moderate projects of this kind. The volume of user generated content we host is continually increasing and at some point we have to ask ourselves, what are we going to do with this content? Has it served its purpose? Will we end up simply deleting it?

This entry was posted in Abstract, The Shape of Things, VGC integration, VGC maintenance, VGC success criteria and tagged , , , . Bookmark the permalink.

1 Response to Tate Visitor-Generated Content

  1. Pingback: Notes from ‘The Shape of Things: New and emerging technology-enabled models of participation through VGC’ | archaeoinaction.info

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s